Measure of privacy in randomized response model

Randomized response (say, RR) techniques on survey are used for collecting data on sensitive issues while trying to protect the respondents’ privacy. The degree of confidentiality will clearly determine whether or not respondents choose to cooperate. There have been many proposals for privacy measures with very different implications for an optimal model design. These derived measures of protection privacy involve both conditional probabilities of being perceived as belonging to sensitive group, denoted as P ( A | yes ) and P ( A | no ). In this paper, we introduce an alternative criterion to measure privacy protection and reconsider and compare some RR models in the light of the efficiency/protection privacy. This measure is known to the respondents before they agree to use the RR model. This measure is helpful for choosing an optimal RR model in practice.