Are there cultural differences in how we play? Examining cultural effects on playing social network games

► Expected outcomes and usage patterns of social networking games were explored. ► Examine how vertical/horizontal individualism/collectivism affect how people play. ► Culture affect people’s usage patterns indirectly through affecting expected outcomes. ► Vertical cultural orientations predicted so...

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Veröffentlicht in:	Computers in human behavior 2012-07, Vol.28 (4), p.1307-1314
Hauptverfasser:	Lee, Yu-Hao, Wohn, Donghee Yvette
Format:	Artikel
Sprache:	eng
Schlagworte:	Automobiles Biological and medical sciences Buying Collectivism Crosscultural Differences Cultural effects Culture Digital Expected outcomes Fundamental and applied biological sciences. Psychology Games Human behavior Individualism Markers Orientation Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Purchasing Social interactions. Communication. Group processes Social network games Social Networks Social psychology Social structure and organization
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