ONLINE SERVICE SWITCHING BEHAVIOR: THE CASE OF BLOG SERVICE PROVIDERS

In recent years, there have been a growing number of online social platforms which allow users to publish and share their personal stories, opinions, knowledge, expertise, and product reviews. Online service switching has become a major challenge for marketers. In this study, we attempt to understan...

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Veröffentlicht in:	Journal of electronic commerce research 2012-01, Vol.13 (3), p.184-197
Hauptverfasser:	Zhang, Kem Z K, Cheung, Christy M K, Lee, Matthew K O
Format:	Artikel
Sprache:	eng
Schlagworte:	Blogs Consumer behaviour Consumers Costs Electronic commerce Hypotheses Internet Market shares Marketing Migration Product reviews Quality of service Researchers Service introduction Social networks Social research Studies Surveys User behavior
Online-Zugang:	Volltext
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