Facilitating ambidexterity in replicator organizations: artifacts in their role as routine-recreators
Replicator organizations compete by transferring their business models and their embedded organizational routines across various geographical sites. Based on empirical results from case-study research, we show how a globally operating replicator firm integrates the logic of ambidexterity into its or...
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Veröffentlicht in: | Schmalenbach business review 2012-07, Vol.64 (7), p.187-203 |
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creator | Güttel, Wolfgang H Konlechner, Stefan W Müller, Barbara Trede, Julia K Lehrer, Mark |
description | Replicator organizations compete by transferring their business models and their embedded organizational routines across various geographical sites. Based on empirical results from case-study research, we show how a globally operating replicator firm integrates the logic of ambidexterity into its organization. We explain how artifacts - especially rulebooks - facilitate not only standardized replication, but also innovation. Finally, we emphasize that artifacts such as rules and codified knowledge need to be interpreted through a common frame of reference, one which can serve as a knowledge bridge that enables contextual ambidexterity in replicator organizations. |
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subjects | Business management Business practices Case studies Economic models Germany Globalization Innovation Knowledge transfer Multinational enterprises Organizational culture Organizational structure |
title | Facilitating ambidexterity in replicator organizations: artifacts in their role as routine-recreators |
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