Facilitating ambidexterity in replicator organizations: artifacts in their role as routine-recreators

Replicator organizations compete by transferring their business models and their embedded organizational routines across various geographical sites. Based on empirical results from case-study research, we show how a globally operating replicator firm integrates the logic of ambidexterity into its or...

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Veröffentlicht in:Schmalenbach business review 2012-07, Vol.64 (7), p.187-203
Hauptverfasser: Güttel, Wolfgang H, Konlechner, Stefan W, Müller, Barbara, Trede, Julia K, Lehrer, Mark
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container_title Schmalenbach business review
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creator Güttel, Wolfgang H
Konlechner, Stefan W
Müller, Barbara
Trede, Julia K
Lehrer, Mark
description Replicator organizations compete by transferring their business models and their embedded organizational routines across various geographical sites. Based on empirical results from case-study research, we show how a globally operating replicator firm integrates the logic of ambidexterity into its organization. We explain how artifacts - especially rulebooks - facilitate not only standardized replication, but also innovation. Finally, we emphasize that artifacts such as rules and codified knowledge need to be interpreted through a common frame of reference, one which can serve as a knowledge bridge that enables contextual ambidexterity in replicator organizations.
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subjects Business management
Business practices
Case studies
Economic models
Germany
Globalization
Innovation
Knowledge transfer
Multinational enterprises
Organizational culture
Organizational structure
title Facilitating ambidexterity in replicator organizations: artifacts in their role as routine-recreators
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