Consumers' preferences for private and national brand food products

Consumers' choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. national brand foods. This study investigated the relationship between selec...

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Veröffentlicht in:	International journal of consumer studies 2012-07, Vol.36 (4), p.432-439
Hauptverfasser:	Wyma, Louise, van der Merwe, Daleen, Bosman, Magdalena J.C., Erasmus, Alet C., Strydom, Herman, Steyn, Faans
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand names Brand preferences branding Brands Consumer behavior Consumer preferences Consumers Consumers' food preferences Data collection Demographic aspects Demographics Food food labelling Food products generic products House brands Preferences private brand South Africa South African consumers Studies Supermarkets
Online-Zugang:	Volltext
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