Beer, Sociability, and Masculinity in South Africa

Beer, Sociability, and Masculinity in South Africa

Drawing on Geertz' "deep play" and Bourdieu's "exaltation of masculine values," Mager demonstrates how South African Breweries Limited (SAB), makers of Castle Lager and producers of over 90 percent of bottled beer production in the period of Mager' s analysis (p. 9...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The International journal of African historical studies 2012, Vol.45 (1), p.119-120
1. Verfasser: Braun, Yvonne A
Format: Review
Sprache:eng
Schlagworte:
Advertising
Breweries
Business
Masculinity
Politics
Rugby
Sociability
South Africa
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 120
container_issue 1
container_start_page 119
container_title The International journal of African historical studies
container_volume 45
creator Braun, Yvonne A
description Drawing on Geertz' "deep play" and Bourdieu's "exaltation of masculine values," Mager demonstrates how South African Breweries Limited (SAB), makers of Castle Lager and producers of over 90 percent of bottled beer production in the period of Mager' s analysis (p. 9), shaped social values by persistent reaffirmation of masculine beer drinking culture. Students of political economy, industry, masculinity, sport, public culture, and South Africa will all find her book interesting and useful in detailing the complex interweaving of the commerce of beer and masculinity within the social and political history of South Africa.
format Review
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_miscellaneous_1038902930</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2714268161</sourcerecordid><originalsourceid>FETCH-LOGICAL-p146t-f78e8f9f5cf39a29e7a169df72c73d3a3c00497a1ff8ee4e43836a227a8ee6693</originalsourceid><addsrcrecordid>eNpdjktLxEAQhAdRMK7-h4AXDxvo6Y7zOK6LL1jxoJ6XdrYHZ4nJmkkO_nsH9OSpqKqPoo5UhYSmIdDmWFVARjfWOTxVZznvAcAaaiuFNyLjsn4ZQuL31KXpe1lzv6ufOIe5S30J6tSXfp4-6lUcU-BzdRK5y3Lxpwv1dnf7un5oNs_3j-vVpjno1kxNtE5c9PE6RPKMXixr43fRYrC0I6YA0PoSxuhEWmnJkWFEy8Ua42mhrn53D-PwNUuetp8pB-k67mWY81YDOQ_oCQp6-Q_dD_PYl3eFQuPAagT6ASEPTiQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>review</recordtype><pqid>1026807120</pqid></control><display><type>review</type><title>Beer, Sociability, and Masculinity in South Africa</title><source>JSTOR Archive Collection A-Z Listing</source><creator>Braun, Yvonne A</creator><creatorcontrib>Braun, Yvonne A</creatorcontrib><description>Drawing on Geertz' "deep play" and Bourdieu's "exaltation of masculine values," Mager demonstrates how South African Breweries Limited (SAB), makers of Castle Lager and producers of over 90 percent of bottled beer production in the period of Mager' s analysis (p. 9), shaped social values by persistent reaffirmation of masculine beer drinking culture. Students of political economy, industry, masculinity, sport, public culture, and South Africa will all find her book interesting and useful in detailing the complex interweaving of the commerce of beer and masculinity within the social and political history of South Africa.</description><identifier>ISSN: 0361-7882</identifier><identifier>EISSN: 2326-3016</identifier><language>eng</language><publisher>New York: Boston University</publisher><subject>Advertising ; Breweries ; Business ; Masculinity ; Politics ; Rugby ; Sociability ; South Africa</subject><ispartof>The International journal of African historical studies, 2012, Vol.45 (1), p.119-120</ispartof><rights>Copyright Boston University 2012</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>313,776,780,788</link.rule.ids></links><search><creatorcontrib>Braun, Yvonne A</creatorcontrib><title>Beer, Sociability, and Masculinity in South Africa</title><title>The International journal of African historical studies</title><description>Drawing on Geertz' "deep play" and Bourdieu's "exaltation of masculine values," Mager demonstrates how South African Breweries Limited (SAB), makers of Castle Lager and producers of over 90 percent of bottled beer production in the period of Mager' s analysis (p. 9), shaped social values by persistent reaffirmation of masculine beer drinking culture. Students of political economy, industry, masculinity, sport, public culture, and South Africa will all find her book interesting and useful in detailing the complex interweaving of the commerce of beer and masculinity within the social and political history of South Africa.</description><subject>Advertising</subject><subject>Breweries</subject><subject>Business</subject><subject>Masculinity</subject><subject>Politics</subject><subject>Rugby</subject><subject>Sociability</subject><subject>South Africa</subject><issn>0361-7882</issn><issn>2326-3016</issn><fulltext>true</fulltext><rsrctype>review</rsrctype><creationdate>2012</creationdate><recordtype>review</recordtype><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><sourceid>PQHSC</sourceid><recordid>eNpdjktLxEAQhAdRMK7-h4AXDxvo6Y7zOK6LL1jxoJ6XdrYHZ4nJmkkO_nsH9OSpqKqPoo5UhYSmIdDmWFVARjfWOTxVZznvAcAaaiuFNyLjsn4ZQuL31KXpe1lzv6ufOIe5S30J6tSXfp4-6lUcU-BzdRK5y3Lxpwv1dnf7un5oNs_3j-vVpjno1kxNtE5c9PE6RPKMXixr43fRYrC0I6YA0PoSxuhEWmnJkWFEy8Ua42mhrn53D-PwNUuetp8pB-k67mWY81YDOQ_oCQp6-Q_dD_PYl3eFQuPAagT6ASEPTiQ</recordid><startdate>20120101</startdate><enddate>20120101</enddate><creator>Braun, Yvonne A</creator><general>Boston University</general><scope>0-V</scope><scope>3V.</scope><scope>4T-</scope><scope>7XB</scope><scope>88J</scope><scope>8BJ</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AIMQZ</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BSCPQ</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>JBE</scope><scope>LIQON</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQEST</scope><scope>PQHSC</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>UXAQP</scope></search><sort><creationdate>20120101</creationdate><title>Beer, Sociability, and Masculinity in South Africa</title><author>Braun, Yvonne A</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-p146t-f78e8f9f5cf39a29e7a169df72c73d3a3c00497a1ff8ee4e43836a227a8ee6693</frbrgroupid><rsrctype>reviews</rsrctype><prefilter>reviews</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Advertising</topic><topic>Breweries</topic><topic>Business</topic><topic>Masculinity</topic><topic>Politics</topic><topic>Rugby</topic><topic>Sociability</topic><topic>South Africa</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Braun, Yvonne A</creatorcontrib><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Docstoc</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest One Literature</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Black Studies Center</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest One Literature - U.S. Customers Only</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>History Study Center</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>ProQuest Black Studies</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Braun, Yvonne A</au><format>journal</format><genre>article</genre><ristype>GEN</ristype><atitle>Beer, Sociability, and Masculinity in South Africa</atitle><jtitle>The International journal of African historical studies</jtitle><date>2012-01-01</date><risdate>2012</risdate><volume>45</volume><issue>1</issue><spage>119</spage><epage>120</epage><pages>119-120</pages><issn>0361-7882</issn><eissn>2326-3016</eissn><abstract>Drawing on Geertz' "deep play" and Bourdieu's "exaltation of masculine values," Mager demonstrates how South African Breweries Limited (SAB), makers of Castle Lager and producers of over 90 percent of bottled beer production in the period of Mager' s analysis (p. 9), shaped social values by persistent reaffirmation of masculine beer drinking culture. Students of political economy, industry, masculinity, sport, public culture, and South Africa will all find her book interesting and useful in detailing the complex interweaving of the commerce of beer and masculinity within the social and political history of South Africa.</abstract><cop>New York</cop><pub>Boston University</pub><tpages>2</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0361-7882
ispartof The International journal of African historical studies, 2012, Vol.45 (1), p.119-120
issn 0361-7882
2326-3016
language eng
recordid cdi_proquest_miscellaneous_1038902930
source JSTOR Archive Collection A-Z Listing
subjects Advertising
Breweries
Business
Masculinity
Politics
Rugby
Sociability
South Africa
title Beer, Sociability, and Masculinity in South Africa
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-12T14%3A46%3A11IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Beer,%20Sociability,%20and%20Masculinity%20in%20South%20Africa&rft.jtitle=The%20International%20journal%20of%20African%20historical%20studies&rft.au=Braun,%20Yvonne%20A&rft.date=2012-01-01&rft.volume=45&rft.issue=1&rft.spage=119&rft.epage=120&rft.pages=119-120&rft.issn=0361-7882&rft.eissn=2326-3016&rft_id=info:doi/&rft_dat=%3Cproquest%3E2714268161%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1026807120&rft_id=info:pmid/&rfr_iscdi=true