Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

A better understanding of the Chinese consumption of luxury fashion brands may assist the fashion industry when targeting China as the soon-to-be largest consumer market. This study aims to examine Chinese consumers' willingness to pay for luxury fashion brands related to their fashion lifestyl...

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Veröffentlicht in:	Journal of business research 2012-10, Vol.65 (10), p.1516-1522
Hauptverfasser:	Li, Guoxin, Li, Guofeng, Kambele, Zephaniah
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands China Consumer behavior Consumers Fashion Fashion lifestyles Life styles Lifestyles Luxury fashion brand Mainland China Perceived brand value Regression analysis Studies Willingness to pay
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