Grocery Purchase Behaviour for National and Own-Label Brands

This study compares the shopping habits for national and ownlabel brands to establish if there are differences in personal characteristics and purchase behaviour between those who buy national brands and those who buy own-labels in the UK. While statistical research could quantify how British grocer...

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Veröffentlicht in:	The Service industries journal 1996-01, Vol.16 (1), p.58-66
1. Verfasser:	Omar, Ogenyi Ejye
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Brand loyalty Brand names Comparative studies Consumer behavior Consumer behaviour Consumers Education Food Grocery stores Households Hypotheses Information sources Manufacturers Market segments Marketing Purchasing Questionnaires Shopping
Online-Zugang:	Volltext
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