The Adoption of Marketing by Financial Institutions in the UK
This article presents the results of a recent survey into the adoption of marketing techniques and philosophies among UK financial institutions. The research was prompted by the increasingly competitive nature of the markets for financial services and the subsequent recent interest in the adoption o...
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| Veröffentlicht in: | The Service industries journal 1988-10, Vol.8 (4), p.488-500 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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