Developing and licensing the next big thing

The Direct Response (DR) Industry is made up of a wide range of professionals, service providers, entrepreneurs, large brand owners, distributors, and manufacturers worldwide, as well as regulatory experts. It also has its share of people who are not averse to taking extreme shortcuts. The process o...

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Bibliographische Detailangaben

Veröffentlicht in:	The Licensing journal 2012-06, Vol.32 (6), p.1
1. Verfasser:	Epstein, Ross
Format:	Artikel
Sprache:	eng
Schlagworte:	Design protection Exercise equipment Intellectual property Laws, regulations and rules Licensed products Product development Risk management Trademark licenses
Online-Zugang:	Volltext
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