Developing and licensing the next big thing

The Direct Response (DR) Industry is made up of a wide range of professionals, service providers, entrepreneurs, large brand owners, distributors, and manufacturers worldwide, as well as regulatory experts. It also has its share of people who are not averse to taking extreme shortcuts. The process of coming up with the Next Big Thing sold in the DR Industry begins with inventors such as Robson Splane. His invention and his ultimate success with the Ab Circle Pro provide many lessons on how to develop and license the Next Big Thing in not just the DR Industry but in any industry. The DR Industry is a great way to market The Next Big Thing. It is important though to have solid IP protection on the front end, comprehensive agreements between all of the players, and a plan to attack those who would profit illegally from the hard work and expense put into making a new product The Next Big Thing.