Coping with Negative Emotions from Buying Mobile Phones: A Study of Korean Consumers

Consumers can suffer negative emotions, such as anger or fear, if they experience difficulties when buying mobile phones, but then they employ coping strategies to manage those emotions. In addition, cognitive appraisals about the purchase situation affect the negative emotions and coping process. T...

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Veröffentlicht in:Journal of family and economic issues 2012-06, Vol.33 (2), p.167-176
Hauptverfasser: Jun, Sangmin, Yeo, Jungsung
Format: Artikel
Sprache:eng
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