The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

This paper examines two research questions: (1) how do strategic alliance resources influence new product outcomes, and (2) how do these effects differ under different NPD process characteristics. By integrating resource-based view and coordination literature, the authors argue that both marketing a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Industrial marketing management 2012-04, Vol.41 (3), p.469-480
Hauptverfasser:	Ma, Chaoqun, Yang, Zhi, Yao, Zheng, Fisher, Greg, Fang, Eric (Er)
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Business networks China Enterprises High technology High-tech alliances Interdependence Marketing Marketing resources New product performance New products Product development Studies Technology resources
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!