Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research

The authors review the progress of three rapidly growing macro management literatures—in technology innovation, entrepreneurship, and strategic management—that have in common the use of a “demand-side” research perspective. Demand-side research looks downstream from the focal firm, toward product ma...

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Veröffentlicht in:Journal of management 2012-01, Vol.38 (1), p.346-374
Hauptverfasser: Priem, Richard L., Li, Sali, Carr, Jon C.
Format: Artikel
Sprache:eng
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