Networking Capability and New Product Development
Current research on network theory remains largely focused on structures and outcomes without exploring the capability that firms need to build efficient and effective networks to their advantage. In this paper, we take a networking capability view in studying inter-firm relationships. We assume tha...
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| Veröffentlicht in: | IEEE transactions on engineering management 2012-02, Vol.59 (1), p.4-19 |
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| creator | Jifeng Mu Di Benedetto, A. |
| description | Current research on network theory remains largely focused on structures and outcomes without exploring the capability that firms need to build efficient and effective networks to their advantage. In this paper, we take a networking capability view in studying inter-firm relationships. We assume that firms create their networks strategically. We show a more compelling picture of how networking behavior influences new product development performance by developing a research design and statistical approach that addresses the endogeneity problem in network research. We argue theoretically and demonstrate empirically that networking capability is a reliable predictor of new product development performance. We find that interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation, respectively, mediate the positive relationship between networking capability and new product development performance. Third, we find that environmental dynamism acts as a moderating factor in the effect of networking capability on new product development performance, and the effect of networking capability on interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation are more salient when environmental dynamism is high than when it is low. The implication of the findings is that firms can develop strong networking capability to enhance product and technology innovation. |
| doi_str_mv | 10.1109/TEM.2011.2146256 |
| format | Article |
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In this paper, we take a networking capability view in studying inter-firm relationships. We assume that firms create their networks strategically. We show a more compelling picture of how networking behavior influences new product development performance by developing a research design and statistical approach that addresses the endogeneity problem in network research. We argue theoretically and demonstrate empirically that networking capability is a reliable predictor of new product development performance. We find that interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation, respectively, mediate the positive relationship between networking capability and new product development performance. Third, we find that environmental dynamism acts as a moderating factor in the effect of networking capability on new product development performance, and the effect of networking capability on interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation are more salient when environmental dynamism is high than when it is low. 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In this paper, we take a networking capability view in studying inter-firm relationships. We assume that firms create their networks strategically. We show a more compelling picture of how networking behavior influences new product development performance by developing a research design and statistical approach that addresses the endogeneity problem in network research. We argue theoretically and demonstrate empirically that networking capability is a reliable predictor of new product development performance. We find that interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation, respectively, mediate the positive relationship between networking capability and new product development performance. Third, we find that environmental dynamism acts as a moderating factor in the effect of networking capability on new product development performance, and the effect of networking capability on interaction cost reduction, opportunity discovery, resource acquisition, and market knowledge generation and technology knowledge generation are more salient when environmental dynamism is high than when it is low. The implication of the findings is that firms can develop strong networking capability to enhance product and technology innovation.</description><subject>Acquisitions</subject><subject>Alliances</subject><subject>Bridges</subject><subject>Construction</subject><subject>Cost reduction</subject><subject>Economics</subject><subject>Engineering management</subject><subject>Interaction cost reduction</subject><subject>Knowledge engineering</subject><subject>Knowledge management</subject><subject>market knowledge generation</subject><subject>Marketing</subject><subject>Markets</subject><subject>networking capability</subject><subject>Networks</subject><subject>new product development</subject><subject>opportunity discovery</subject><subject>Organizational behavior</subject><subject>Organizations</subject><subject>Product development</subject><subject>resource acquisition</subject><subject>Social network services</subject><subject>Social networks</subject><subject>Studies</subject><subject>Technological change</subject><subject>Technological innovation</subject><subject>technology knowledge generation</subject><issn>0018-9391</issn><issn>1558-0040</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>RIE</sourceid><recordid>eNp9kLtPwzAQxi0EEqWwI7FETCwpPj_ieESlPKRSGMpsOc4VpaRJsROq_ve4asXAwC13n_S710fIJdARANW388nLiFGAEQORMZkdkQFImaeUCnpMBpRCnmqu4ZSchbCMUkhGBwRm2G1a_1k1H8nYrm1R1VW3TWxTJjPcJG--LXvXJff4jXW7XmHTnZOTha0DXhzykLw_TObjp3T6-vg8vpumTrC8SzUUTpUKJHKnuGLSWh1DIZSU0VhIJamQjisHURQLKARImyHVvESe8yG52c9d-_arx9CZVRUc1rVtsO2DARrfZlxwGtHrP-iy7X0TrzORUBkXOv8XAsVykeVZhOgecr4NwePCrH21sn4b15mdzyb6bHY-m4PPseVq31Ih4i8uldKKZfwHUvp1UQ</recordid><startdate>20120201</startdate><enddate>20120201</enddate><creator>Jifeng Mu</creator><creator>Di Benedetto, A.</creator><general>IEEE</general><general>The Institute of Electrical and Electronics Engineers, Inc. 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| language | eng |
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| source | IEEE Electronic Library (IEL) |
| subjects | Acquisitions Alliances Bridges Construction Cost reduction Economics Engineering management Interaction cost reduction Knowledge engineering Knowledge management market knowledge generation Marketing Markets networking capability Networks new product development opportunity discovery Organizational behavior Organizations Product development resource acquisition Social network services Social networks Studies Technological change Technological innovation technology knowledge generation |
| title | Networking Capability and New Product Development |
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