Quadro institucional e internacionalização: um estudo de caso da Brasil Sul Fitness no mercado argentino

Quadro institucional e internacionalização: um estudo de caso da Brasil Sul Fitness no mercado argentino

Research on international issues have acquired significant importance in academic studies. Since the end of the last century, Brazil has been undergoing a process of exploring new markets, allowing local companies to seek for new markets in different institutional frameworks. The purpose of this art...

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Veröffentlicht in:Revista eletrônica de ciência administrativa 2010-05, Vol.9 (1), p.104-121
Hauptverfasser: Maehler, Alisson Eduardo, Ladeira, Wagner Júnior, Araújo, Clécio Falcão
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creator Maehler, Alisson Eduardo
Ladeira, Wagner Júnior
Araújo, Clécio Falcão
description Research on international issues have acquired significant importance in academic studies. Since the end of the last century, Brazil has been undergoing a process of exploring new markets, allowing local companies to seek for new markets in different institutional frameworks. The purpose of this article is to analyze the internationalization process of Brasil Sul Fitness inside the Argentinean market. It was observed that the decision to reach an international market may undermine many resources of the firm, but on the other hand it brings possibilities to seek for new opportunities of transactions beyond national borders. The decision to enter and stay in a foreign country may vary according to different institutional frameworks found.
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title Quadro institucional e internacionalização: um estudo de caso da Brasil Sul Fitness no mercado argentino
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