A story's impact on organizational-culture change

Purpose - The purpose of the paper is to explain the successful implementation of organizational applications, and ensuing organizational change, based on a story from a GM manufacturing plant.Design methodology approach - The approach involved collecting and analyzing the Hoist Story as part of a m...

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Veröffentlicht in:	Journal of organizational change management 2012-01, Vol.25 (1), p.67-87
Hauptverfasser:	Briody, Elizabeth, Meerwarth Pester, Tracy, Trotter, Robert
Format:	Artikel
Sprache:	eng
Schlagworte:	Collaboration Corporate culture Cranes Culture Design engineering Employees Ethnography Field study Industrial engineering Leadership Management Managers Manufacturing Narratives Organizational change Plants Problem solving R&D Research & development Researchers Scripts Storytelling
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