Strategy in motion: Using motion pictures to illustrate strategic management concepts

A company is more likely to enjoy excellent organizational performance if its employees understand the importance of strategic management and are actively engaged in helping the company pursue its strategies. Many employees view strategy as disconnected from their jobs, however, and getting them to...

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Veröffentlicht in:Business horizons 2012, Vol.55 (1), p.5-10
Hauptverfasser: Zachary, Miles A., McKenny, Aaron F., Short, Jeremy C., Ketchen, David J.
Format: Artikel
Sprache:eng
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