Strategy in motion: Using motion pictures to illustrate strategic management concepts
A company is more likely to enjoy excellent organizational performance if its employees understand the importance of strategic management and are actively engaged in helping the company pursue its strategies. Many employees view strategy as disconnected from their jobs, however, and getting them to...
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| Veröffentlicht in: | Business horizons 2012, Vol.55 (1), p.5-10 |
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| container_end_page | 10 |
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| container_title | Business horizons |
| container_volume | 55 |
| creator | Zachary, Miles A. McKenny, Aaron F. Short, Jeremy C. Ketchen, David J. |
| description | A company is more likely to enjoy excellent organizational performance if its employees understand the importance of strategic management and are actively engaged in helping the company pursue its strategies. Many employees view strategy as disconnected from their jobs, however, and getting them to embrace strategy can be challenging. Using a series of vivid examples, we describe how motion pictures can bring strategic management concepts to life for employees. By making strategic management concepts more relevant and less abstract, movies can lead employees to enjoy thinking about and discussing strategy. |
| doi_str_mv | 10.1016/j.bushor.2011.08.004 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0007-6813 |
| ispartof | Business horizons, 2012, Vol.55 (1), p.5-10 |
| issn | 0007-6813 1873-6068 |
| language | eng |
| recordid | cdi_proquest_journals_910807818 |
| source | Access via ScienceDirect (Elsevier) |
| subjects | Employee attitude Employees Human performance Motion pictures Motivation Movies Organizational behavior Organizational performance Strategic management Studies |
| title | Strategy in motion: Using motion pictures to illustrate strategic management concepts |
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