Understanding the Influence of Espoused Culture on Acceptance of Online Services in a Developing Country

The acceptance of any technology in developing countries cannot be taken for granted given the fact that these technologies are imported from developed countries and may have been designed without any consideration of the cultural values of the developing countries. Information Technology acceptance...

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Veröffentlicht in:	JITTA 2011-06, Vol.12 (2), p.25
Hauptverfasser:	Udo, Godwin J, Bagchi, Kallol K
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Collectivism Cultural values Culture Developing countries Femininity Individualism Influence Information systems Information technology LDCs Studies Technology adoption User behavior User satisfaction
Online-Zugang:	Volltext
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