How climate change organizations utilize websites for public relations
► This study examines climate change organizations (CCO)’s use of websites in order to build relationships with key stakeholders. ► CCOs utilize websites primarily for media relations and fund raising purposes. ► The function of building and maintaining relationships with communities and current don...
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| Veröffentlicht in: | Public relations review 2011-09, Vol.37 (3), p.245-249 |
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| container_title | Public relations review |
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| creator | Jun, Jungmi |
| description | ► This study examines climate change organizations (CCO)’s use of websites in order to build relationships with key stakeholders. ► CCOs utilize websites primarily for media relations and fund raising purposes. ► The function of building and maintaining relationships with communities and current donors/volunteers was not actively utilized on CCOs’ websites. ► The interactive communication with stakeholders, such as dialogues and receiving messages from visitors, was limited on CCO's websites.
This study is designed to examine climate change organizations (CCO)’s online public relations. It analyzes CCOs’ communicative efforts to build and maintain relationships with key stakeholders including media, donors, volunteers, and communities by using their websites and social networks. To accomplish this, a content analysis of 60 CCO websites was conducted. The result indicates that CCOs utilize websites primarily for media relations and fund raising purposes. The function of building and maintaining relationships with communities, current donors/volunteers was not actively utilized on CCOs’ websites. The interactivity of communication with stakeholders was somewhat limited in CCO's online communication activities. |
| doi_str_mv | 10.1016/j.pubrev.2011.04.001 |
| format | Article |
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This study is designed to examine climate change organizations (CCO)’s online public relations. It analyzes CCOs’ communicative efforts to build and maintain relationships with key stakeholders including media, donors, volunteers, and communities by using their websites and social networks. To accomplish this, a content analysis of 60 CCO websites was conducted. The result indicates that CCOs utilize websites primarily for media relations and fund raising purposes. The function of building and maintaining relationships with communities, current donors/volunteers was not actively utilized on CCOs’ websites. The interactivity of communication with stakeholders was somewhat limited in CCO's online communication activities.</description><identifier>ISSN: 0363-8111</identifier><identifier>EISSN: 1873-4537</identifier><identifier>DOI: 10.1016/j.pubrev.2011.04.001</identifier><identifier>CODEN: PREREL</identifier><language>eng</language><publisher>Silver Spring: Elsevier Inc</publisher><subject>Climate change ; Content analysis ; Environmental activism ; Non-profit organizations ; Nonprofit organizations ; Online PR ; Public relations ; Studies ; Web PR ; Websites</subject><ispartof>Public relations review, 2011-09, Vol.37 (3), p.245-249</ispartof><rights>2011 Elsevier Inc.</rights><rights>Copyright Elsevier Science Ltd. Sep 2011</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c333t-9da1febfaf087268d7ab66f479388b330f026e405ddc28cf1c3b3bc139e5bc803</citedby><cites>FETCH-LOGICAL-c333t-9da1febfaf087268d7ab66f479388b330f026e405ddc28cf1c3b3bc139e5bc803</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/j.pubrev.2011.04.001$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,780,784,3550,27866,27924,27925,45995</link.rule.ids></links><search><creatorcontrib>Jun, Jungmi</creatorcontrib><title>How climate change organizations utilize websites for public relations</title><title>Public relations review</title><description>► This study examines climate change organizations (CCO)’s use of websites in order to build relationships with key stakeholders. ► CCOs utilize websites primarily for media relations and fund raising purposes. ► The function of building and maintaining relationships with communities and current donors/volunteers was not actively utilized on CCOs’ websites. ► The interactive communication with stakeholders, such as dialogues and receiving messages from visitors, was limited on CCO's websites.
This study is designed to examine climate change organizations (CCO)’s online public relations. It analyzes CCOs’ communicative efforts to build and maintain relationships with key stakeholders including media, donors, volunteers, and communities by using their websites and social networks. To accomplish this, a content analysis of 60 CCO websites was conducted. The result indicates that CCOs utilize websites primarily for media relations and fund raising purposes. The function of building and maintaining relationships with communities, current donors/volunteers was not actively utilized on CCOs’ websites. The interactivity of communication with stakeholders was somewhat limited in CCO's online communication activities.</description><subject>Climate change</subject><subject>Content analysis</subject><subject>Environmental activism</subject><subject>Non-profit organizations</subject><subject>Nonprofit organizations</subject><subject>Online PR</subject><subject>Public relations</subject><subject>Studies</subject><subject>Web PR</subject><subject>Websites</subject><issn>0363-8111</issn><issn>1873-4537</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2011</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNp9kDtPwzAUhS0EEuXxDxgi9oTrOImdBQlVlCJVYoHZsp3r4ijExU5a0V9PqjAzneU8dD5C7ihkFGj10Ga7UQfcZzlQmkGRAdAzsqCCs7QoGT8nC2AVSwWl9JJcxdgCQFnTckFWa39ITOe-1ICJ-VT9FhMftqp3RzU438dkHFznjpgcUEc3YEysD8m01zmTBOxm1w25sKqLePun1-Rj9fy-XKebt5fX5dMmNYyxIa0bRS1qqywInlei4UpXlS14zYTQjIGFvMICyqYxuTCWGqaZNpTVWGojgF2T-7l3F_z3iHGQrR9DP01KITgXNecnUzGbTPAxBrRyF6aD4UdSkCdgspUzMHkCJqGQE7Ap9jjHcDqwdxhkNA57g40LaAbZePd_wS-MlHcr</recordid><startdate>20110901</startdate><enddate>20110901</enddate><creator>Jun, Jungmi</creator><general>Elsevier Inc</general><general>Elsevier Science Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>20110901</creationdate><title>How climate change organizations utilize websites for public relations</title><author>Jun, Jungmi</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c333t-9da1febfaf087268d7ab66f479388b330f026e405ddc28cf1c3b3bc139e5bc803</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2011</creationdate><topic>Climate change</topic><topic>Content analysis</topic><topic>Environmental activism</topic><topic>Non-profit organizations</topic><topic>Nonprofit organizations</topic><topic>Online PR</topic><topic>Public relations</topic><topic>Studies</topic><topic>Web PR</topic><topic>Websites</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Jun, Jungmi</creatorcontrib><collection>CrossRef</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Public relations review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jun, Jungmi</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>How climate change organizations utilize websites for public relations</atitle><jtitle>Public relations review</jtitle><date>2011-09-01</date><risdate>2011</risdate><volume>37</volume><issue>3</issue><spage>245</spage><epage>249</epage><pages>245-249</pages><issn>0363-8111</issn><eissn>1873-4537</eissn><coden>PREREL</coden><abstract>► This study examines climate change organizations (CCO)’s use of websites in order to build relationships with key stakeholders. ► CCOs utilize websites primarily for media relations and fund raising purposes. ► The function of building and maintaining relationships with communities and current donors/volunteers was not actively utilized on CCOs’ websites. ► The interactive communication with stakeholders, such as dialogues and receiving messages from visitors, was limited on CCO's websites.
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| fulltext | fulltext |
| identifier | ISSN: 0363-8111 |
| ispartof | Public relations review, 2011-09, Vol.37 (3), p.245-249 |
| issn | 0363-8111 1873-4537 |
| language | eng |
| recordid | cdi_proquest_journals_887789770 |
| source | Elsevier ScienceDirect Journals Complete; PAIS Index |
| subjects | Climate change Content analysis Environmental activism Non-profit organizations Nonprofit organizations Online PR Public relations Studies Web PR Websites |
| title | How climate change organizations utilize websites for public relations |
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