How public relations executives perceive and measure the impact of social media in their organizations

► We examined the opinions of 25 public relations executives about social media. ► This identified challenges and opportunities in use and measurement. ► Includes lists of what executives want to know about social media and its measurement. Decisions about social media in organizations are not made...

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Veröffentlicht in:	Public relations review 2011-09, Vol.37 (3), p.325-328
Hauptverfasser:	DiStaso, Marcia W., McCorkindale, Tina, Wright, Donald K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Corporate executives Executives Interviews Measurement Perceptions Public relations Social media Social networks Studies
Online-Zugang:	Volltext
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