The Influence of Friends on Consumer Spending: The Role of Agency— Communion Orientation and Self-Monitoring

Four studies investigate the interactive influence of the presence of an accompanying friend and a consumer's agency—communion orientation on the consumer's spending behaviors. In general, the authors find that shopping with a friend can be expensive for agency-oriented consumers (e.g., ma...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing research 2011-08, Vol.48 (4), p.741-754
Hauptverfasser:	KURT, DIDEM, INMAN, J. JEFFREY, ARGO, JENNIFER J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Charity Consumer research Consumer spending Consumers Friendship Marketing Retail stores Self control Shopping Social influence Stereotypes Studies Sumer
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!