Predictive Analytics in Information Systems Research

This research essay highlights the need to integrate predictive analytics into information systems research and shows several concrete ways in which this goal can be accomplished. Predictive analytics include empirical methods (statistical and other) that generate data predictions as well as methods...

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Veröffentlicht in:MIS quarterly 2011-09, Vol.35 (3), p.553-572
Hauptverfasser: Shmueli, Galit, Koppius, Otto R.
Format: Artikel
Sprache:eng
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