Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Our study focuses on the internal process through which market orientation influences performance in export markets, and develops a model of market orientation–marketing capabilities–competitive advantages–performance relationships. Using survey data of 491 export ventures based in China, we find th...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of the Academy of Marketing Science 2011-04, Vol.39 (2), p.252-269
Hauptverfasser:	Murray, Janet Y., Gao, Gerald Yong, Kotabe, Masaaki
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Analysis Business and Management Communication Competition Competitive advantage Emerging markets Marketing Marketing communications Original Empirical Research Product development Social Sciences Strategic management
Online-Zugang:	Volltext
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