An Empirical Investigation on the Use of Information Sources for Promoting Healthy Eating

This research investigates the information sources consumers used to obtain health related information for healthy eating. The research involves two stages, in-depth interviews with 12 participants and a mail survey of 800. Findings from the in-depth interviews not only supported the information sou...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Contemporary Management Research 2011-06, Vol.7 (1), p.045-066
Hauptverfasser:	Ng, Eric, Hastings, Kathleen
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Consumers Decision making Eating behavior Food Health Information Sources Healthcare Marketing Information management Information sources Nutrition Obesity Overweight Promoting Healthy Eating Regional Australia Sales promotions Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!