Determining the characteristics to profile the “green” consumer: an exploratory approach

The concern with environmental degradation favoured the sprouting of a new segment of consumers: the green consumers. This type of consumer has been described as one who avoids products that are likely to endanger health, cause significant damage to the environment during production, use or disposal...

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Veröffentlicht in:	International review on public and nonprofit marketing 2008-12, Vol.5 (2), p.129-140
Hauptverfasser:	Finisterra do Paço, Arminda M., Raposo, Mário Lino Barata
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Consumers Endangered & extinct species Green marketing Marketing Original Paper
Online-Zugang:	Volltext
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