Consumer toy or corporate tool: the iPad enters the workplace

When the iPad was first released, its marketing was geared largely toward consumers. But now the iPad can be seen in the hands of all sorts of professionals, from doctors to executives. The iPad's entry into the business world is a textbook example of consumerization -- the process of bottom-up...

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Veröffentlicht in:	Interactions (New York, N.Y.) N.Y.), 2011-07, Vol.18 (4), p.45-49
Hauptverfasser:	Geyer, Megan, Felske, Frances
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Consumers Customer services Employee involvement Guidelines Portable computers Work environment
Online-Zugang:	Volltext
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