Gravity, the English language and international business
Purpose - The purpose of this paper is to test the merits of the view that the English language has emerged as the dominant language in international business. If there is merit to this view, then the ability to speak English and its role as a lingua franca in the global economy would imply that cou...
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Veröffentlicht in: | Multinational business review 2011-06, Vol.19 (2), p.152-167 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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