Individual differences in motivation to participate in online panels: The effect on response rate and response quality perceptions

The majority of online research is now conducted via discontinuous online access panels, which promise high response rates, sampling control, access to populations that are hard to reach, and detailed information about respondents. To sustain a critical mass of respondents, overcome panel attrition...

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Veröffentlicht in:	International journal of market research 2011-05, Vol.53 (3), p.369
Hauptverfasser:	Brüggen, Elisabeth, Wetzels, Martin, de Ruyter, Ko, Schillewaert, Niels
Format:	Artikel
Sprache:	eng
Schlagworte:	Motivation Polls & surveys Studies
Online-Zugang:	Volltext
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