Lake Wellness — a practical example of a new service development (NSD) concept in tourism industries

Lake Wellness — a practical example of a new service development (NSD) concept in tourism industries

Eastern Finland is an area that is rich in lakes, aquatic environments and pure nature. Unfortunately, this rich potential is scarcely utilized in well-being and wellness tourism product development. To answer this, the purpose of this article is to discuss if the experiential environment of the lak...

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Veröffentlicht in:Journal of vacation marketing 2010-04, Vol.16 (2), p.125-139
Hauptverfasser: Konu, Henna, Tuohino, Anja, Komppula, Raija
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Sprache:eng
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Customer services
Lakes
Product development
Studies
Tourism
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container_title Journal of vacation marketing
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creator Konu, Henna
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description Eastern Finland is an area that is rich in lakes, aquatic environments and pure nature. Unfortunately, this rich potential is scarcely utilized in well-being and wellness tourism product development. To answer this, the purpose of this article is to discuss if the experiential environment of the lakes and lake landscape can act as a potential resource for the core content of a ‘Lake Wellness’ experience product. This article introduces the well-being and wellness concepts in general, and further defines the Lake Wellness concept in a Finnish context. The main aim of the article is to present the product content and design of a new Lake Wellness experience.
doi_str_mv 10.1177/1356766709357489
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subjects Customer services
Lakes
Product development
Studies
Tourism
title Lake Wellness — a practical example of a new service development (NSD) concept in tourism industries
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