A holistic approach to stakeholder management: A rhetorical foundation

► A holistic view of stakeholder management rests on rhetorical grounds. ► Kenneth Burke gives us three tools to analyze and plan for stakeholder relations. ► Stakeholders are created through identification. ► Stakeholder relationships are maintained through discourse about literal dramas. ► Stakeho...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Public relations review 2011-06, Vol.37 (2), p.137-144
Hauptverfasser:	Smudde, Peter M., Courtright, Jeffrey L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Identification Issues Management theory Public relations Stakeholder management Stakeholders Strategic planning Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!