Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Although much research has found that "birds of a feather flock together," the authors suggest that opposites tend to attract when it comes to certain spending tendencies; that is, tightwads, who generally spend less than they would ideally like to spend, and spendthrifts, who generally sp...

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Veröffentlicht in:	Journal of marketing research 2011-04, Vol.48 (2), p.228-237
Hauptverfasser:	RICK, SCOTT I., SMALL, DEBORAH A., FINKEL, ELI J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer spending Credit cards Happiness Marketing Marriage Observational research Personal debt Personal finance Savings Social psychology Spending Spouses Studies Thrift Wellbeing
Online-Zugang:	Volltext
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