Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents

Purpose - This study seeks to extend current research by testing a framework for understanding the impact of perceived suppliers' willingness for customization, effective communication, and trust regarding perceived switching costs.Design methodology approach - Research data were collected from...

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Veröffentlicht in:	The Journal of business & industrial marketing 2011-04, Vol.26 (4), p.250-259
Hauptverfasser:	Yen, Yu-Xiang, Shih-Tse Wang, Edward, Horng, Der-Juinn
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Communication Costs Customer relations Customer retention Customer services Customization Electronics industry Hypotheses Influence Marketing Perceptions Studies Suppliers Trust Vendor supplier relations
Online-Zugang:	Volltext
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