Optimal software pricing in the presence of piracy and word-ofmouth effect

We develop an analytical model that embeds empirical findings on software diffusion to examine optimal pricing strategies for a spreadsheet software product under coalescing effects of piracy and word-of-mouth through its entire life cycle. We find that the demand of the innovators has the most sign...

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Veröffentlicht in:	Decision support systems 2011-04, Vol.51 (1), p.99
Hauptverfasser:	Liu, Yipeng, Cheng, Hsing Kenneth, Tang, Qian Candy, Eryarsoy, Enes
Format:	Artikel
Sprache:	eng
Schlagworte:	Innovations Market penetration Piracy Pricing policies Spreadsheets Studies Word of mouth advertising
Online-Zugang:	Volltext
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