Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective

This article details research examining attitudes towards, and utilization of, cosmetic augmentation procedures among Generation Y individuals. Cosmetic augmentation is defined as the utilization of advanced technologies to augment the appearance of otherwise healthy individuals. Examples of cosmeti...

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Veröffentlicht in:	Health marketing quarterly 2011-01, Vol.28 (1), p.38-56
Hauptverfasser:	Voelker, Troy A., Pentina, Iryna
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Consumer attitudes Female Health administration Health Surveys Humans Intention Male Millennials Plastic surgery Regression Analysis Social Conformity Social networks Social Support Southwestern United States Studies Surgery, Plastic technology diffusion Young Adult
Online-Zugang:	Volltext
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