Average faces are average faces

Photographs of faces of young adult male and female Scots were measured on nineteen frontal dimensions. Measures in each dimension were converted to z-scores and summed for each face. For each sex, the ten faces closest to the average summed z-score and the ten most distant from it were rated for attractiveness by white male and female New Zealand undergraduates. Raters agreed significantly in ordering the faces in attractiveness, but did not rate faces close to the "population" average differently from those distant from it. Tested for the first time with actual rather than contrived faces, the commonly reported hypothesis that faces representing the average of a population are attractive is not supported.[PUBLICATION ABSTRACT]