SERVICE ATTRIBUTES SATISFACTION AND ACTUAL REPURCHASE BEHAVIOR: THE MEDIATING INFLUENCE OF OVERALL SATISFACTION AND PURCHASE INTENTION
The study proposes that the effect of service attributes satisfaction on actual repurchase behavior is mediated by overall satisfaction and purchase intention. Data collected through a survey questionnaire were used to test the proposed model. Findings support the mediation hypothesis and show that...
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| Veröffentlicht in: | Journal of consumer satisfaction, dissatisfaction, and complaining behavior dissatisfaction, and complaining behavior, 2010-01, Vol.23, p.52 |
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| container_title | Journal of consumer satisfaction, dissatisfaction, and complaining behavior |
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| creator | Akhter, Syed H |
| description | The study proposes that the effect of service attributes satisfaction on actual repurchase behavior is mediated by overall satisfaction and purchase intention. Data collected through a survey questionnaire were used to test the proposed model. Findings support the mediation hypothesis and show that service attributes satisfaction has a positive and significant impact on overall satisfaction; overall satisfaction has a positive and significant impact on purchase intention; and purchase intention has a positive and significant impact on actual repurchase. [PUBLICATION ABSTRACT] |
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| fulltext | fulltext |
| identifier | ISSN: 0899-8620 |
| ispartof | Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2010-01, Vol.23, p.52 |
| issn | 0899-8620 |
| language | eng |
| recordid | cdi_proquest_journals_850402322 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete |
| subjects | Advertising Behavior Brand loyalty Consumer behavior Consumers Consumption Customer satisfaction Customer services Demographics Influence Marketing Quality of service Repurchase Social psychology Studies Word of mouth advertising |
| title | SERVICE ATTRIBUTES SATISFACTION AND ACTUAL REPURCHASE BEHAVIOR: THE MEDIATING INFLUENCE OF OVERALL SATISFACTION AND PURCHASE INTENTION |
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