ACCEPTANCE OF PRACTICES: CASE BIOACTIVE INNOVATIONS IN HEALTH CARE MARKET

Earlier studies on innovations have evidenced that the innovation characteristics, and the way they are perceived, play a significant role in the adoption process. However, many of these studies treat characteristics as fixed and stable, and therefore, they are not able to shed light into the ways i...

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Veröffentlicht in:	International journal of electronic business management 2010-12, Vol.8 (4), p.304
Hauptverfasser:	Alakärppä, Ismo, Valtonen, Anu, Alakulju, Heli, Härmä, Heidi
Format:	Artikel
Sprache:	eng
Schlagworte:	Acceptance Biosensors Biotechnology Consumer behavior Focus groups Health services Innovations Point of care testing Public health Studies Technological change Technology Acceptance Model
Online-Zugang:	Volltext
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