Wine with geographical indication - awareness of Croatian consumers

Purpose - Quality and top quality wines (wines with geographical indication (GI)) have a larger share (59 per cent) on the Croatian market and this was one of the reasons for defining the subject of the research. Although there are a few market research studies, none of them is completely oriented o...

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Veröffentlicht in:	British food journal (1966) 2011-01, Vol.113 (1), p.66-77
Hauptverfasser:	a i, Jasna, Tratnik, Miroslav, Gajdoš Kljusuri, Jasenka, a i, Dra en, Kova evi, Dragan
Format:	Artikel
Sprache:	eng
Schlagworte:	advertising Agriculture attitudes and opinions Consumer behavior Consumer groups Consumers Consumption Croatia educational status Factor analysis Indication Intellectual property market analysis Market segments Niche marketing Questionnaires Reputations Rule of origin Samples socioeconomic status Socioeconomics Statistical analysis Statistical methods statistics Trademarks Wineries & vineyards Wines
Online-Zugang:	Volltext
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