Yield management and perceptions of fairness in the hotel business

For the last two decades "yield management" (also called "revenue management") has been increasingly employed in the hospitality sector in order to improve the yield from hotel structures. What's more, the focus is progressively more centred on the customer instead of the ro...

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Veröffentlicht in:International review of economics 2007-06, Vol.54 (2), p.284-293
1. Verfasser: Mauri, Aurelio G.
Format: Artikel
Sprache:eng
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