The use of visual warnings in social marketing: The case of tobacco

Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ide...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research 2011, Vol.64 (1), p.7-11
Hauptverfasser:	Gallopel-Morvan, Karine, Gabriel, Patrick, Le Gall-Ely, Marine, Rieunier, Sophie, Urien, Bertrand
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Effectiveness studies Fear appeal Social marketing Social marketing Visual warnings Fear appeal Tobacco Tobacco Visual warnings
Online-Zugang:	Volltext
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