A Predictive Model of Inquiry to Enrollment
The purpose of this paper is to build a predictive model of enrollment that provides data driven analysis to improve undergraduate recruitment efforts. We utilize an inquiry model, which examines the enrollment decisions of students that have made contact with our institution, a medium sized, public...
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| Veröffentlicht in: | Research in higher education 2006-12, Vol.47 (8), p.935-956 |
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| container_title | Research in higher education |
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| creator | Goenner, Cullen F. Pauls, Kenton |
| description | The purpose of this paper is to build a predictive model of enrollment that provides data driven analysis to improve undergraduate recruitment efforts. We utilize an inquiry model, which examines the enrollment decisions of students that have made contact with our institution, a medium sized, public, Doctoral I university. A student, who makes an inquiry to our university such as by returning a request for information form, often provides far less information than is available from applicants. Despite this fact we find that characteristics of the student, as well as geographic and demographic data based on the student's zip code are significant predictors of enrollment. Accounting for uncertainty in our model's specification, we find that we are able to predict out of sample the enrollment decision of 89% of student inquiries. We also demonstrate how these findings can be used to improve marketing efforts. |
| doi_str_mv | 10.1007/s11162-006-9021-8 |
| format | Article |
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| ispartof | Research in higher education, 2006-12, Vol.47 (8), p.935-956 |
| issn | 0361-0365 1573-188X |
| language | eng |
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| source | Jstor Complete Legacy; Springer Nature - Complete Springer Journals; EBSCOhost Education Source |
| subjects | Aviation College students Colleges Data Analysis Demography Enrollment Trends Enrollments High school students Higher education Inquiry Marketing Modeling Predictive modeling Predictor Variables Probabilities School enrollment Student Characteristics Student Recruitment Undergraduate Students Undergraduate Study ZIP codes |
| title | A Predictive Model of Inquiry to Enrollment |
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