Effet de l’expérience d’inscription en ligne des étudiants sur leurs intentions futures d’achat sur Internet

Until now were offered only researches studying the impact of the perceptible quality of electronic service on the intention of purchase on the same site. A question is obvious : which is the effect of the perceptible quality of an online service on the intention of purchase « from the web », in other words the intention of purchase on other sites? Is it possible that an experience of online purchase, procreates the intention of purchase from the Web in general? A relation not yet approached in the field of trades electronic that will make object of our research work. [PUB ABSTRACT]