Marketing a new African God: Pentecostalism and material salvation in Ghana

Pentecostalism is an American creation that has been exported to various parts of the world. Its message of hope is produced and promoted by churches that are led by religious entrepreneurial salespeople who create value for customers through the use of marketing techniques that facilitate the blend...

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Veröffentlicht in:	International journal of nonprofit and voluntary sector marketing 2010-11, Vol.15 (4), p.305-323
Hauptverfasser:	Bonsu, Samuel K., Belk, Russell W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Low income groups Market strategy Marketing Pentecostal churches Salvation Studies Target markets
Online-Zugang:	Volltext
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