"Let Our Freak Flags Fly": Shrek the Musical and the Branding of Diversity

"'Let Our Freak Flags Fly': Shrek the Musical and the Branding of Diversity" argues that DreamWorks used Shrek the Musical to exploit a generic theme of multiculturalism to extend the reach of the Shrek franchise and challenge Disney's domination of the Broadway market. By b...

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Bibliographische Detailangaben
Veröffentlicht in:	Theatre journal (Washington, D.C.) D.C.), 2010-05, Vol.62 (2), p.151-172
Hauptverfasser:	Brater, Jessica, Del Vecchio, Jessica, Friedman, Andrew, Holmstrom, Bethany, Laine, Eero, Levit, Donald, Miller, Hillary, Savran, David, Smith, Carly Griffin, Watt, Kenn, Young, Catherine, Zazzali, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	American theater Brands Broadway musicals Broadway theater Commercial theater Competition Cultural diversity Diversification Film music Hollywood studios Marketing Multiculturalism & pluralism Music criticism Music industry Musical direction Musical performance Musical theater Obama, Barack Ogres Political conventions Politics Production companies Race Racial discrimination Racism Stereotypes Theater
Online-Zugang:	Volltext
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