The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

Web‐based media often present multiple sources of influence, such as mass media and peers, within one interface. When individuals identify with peers who are visually anonymous and with whom they do not directly interact, they should be susceptible to social influence from that group. This study exa...

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Veröffentlicht in:	Human communication research 2010-10, Vol.36 (4), p.469-492
Hauptverfasser:	Walther, Joseph B., DeAndrea, David, Kim, Jinsuk, Anthony, James C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Addictive behaviors Adult and adolescent clinical studies Attitudes Biological and medical sciences Communication Strategies Computer Mediated Communication Drug addiction Drug Use Impact analysis Internet Marijuana Mass Media Mass Media Effects Medical sciences Mental health Peer Influence Peers Perceptions Prevention. Health policy. Planification Psychology. Psychoanalysis. Psychiatry Psychopathology. Psychiatry Public service advertising Publicity Social Influences Social networks Social psychiatry. Ethnopsychiatry Video Technology Web Sites
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