PRINCIPAL COMPONENT ANALYSIS IN TOURISM MARKETING

The analysis methods of the interdependences are meant to give a meaning to a set of variables or to group variables in a certain way. This work includes analysis in principal components. In ACP (Analysis of Principal Components) I included nine variables. Starting from the nine variables I sought t...

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Veröffentlicht in:	Management & marketing (Bucharest, Romania) Romania), 2010-04, Vol.5 (2), p.151
1. Verfasser:	Kulcsár, Erika
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Eigenvalues Food Hotels & motels Marketing Principal components analysis Questionnaires Small & medium sized enterprises-SME Studies Tourism Variables
Online-Zugang:	Volltext
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