Kaynak Avantaji Kurami Üzerine Kavramsal Bir Bakis/A General Conceptual View on Resource Advantage Theory

Kaynak Avantaji Kurami Üzerine Kavramsal Bir Bakis/A General Conceptual View on Resource Advantage Theory

In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the b...

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Veröffentlicht in:Business and economics research journal 2010-04, Vol.1 (2), p.63
1. Verfasser: Yalçin, Bilal
Format: Artikel
Sprache:tur
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Competitive advantage
Financial performance
Market positioning
Market strategy
Studies
Theory
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description In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the behaviour (nature) of the rival organizations and position themselves accordingly in order to get advantage on the rival organizations. In this study, a general conceptual view on resource advantage theory is developed. Theory explains having the lowest cost resources than rival organisations geting advantage with organisation resources, market position, financial performance and evironmental factors. Theory is able to achieve efficiency and effectiveness in the organisations and use to have strategic marketing decisions. [PUBLICATION ABSTRACT]
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subjects Competitive advantage
Financial performance
Market positioning
Market strategy
Studies
Theory
title Kaynak Avantaji Kurami Üzerine Kavramsal Bir Bakis/A General Conceptual View on Resource Advantage Theory
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