The Impact of New Media on Customer Relationships

Recent years have witnessed the rise of new media channels such as Facebook, YouTube, Google, and Twitter, which enable customers to take a more active role as market players and reach (and be reached by) almost everyone anywhere and anytime. These new media threaten long established business models...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of service research : JSR 2010-08, Vol.13 (3), p.311-330
Hauptverfasser:	Hennig-Thurau, Thorsten, Malthouse, Edward C., Friege, Christian, Gensler, Sonja, Lobschat, Lara, Rangaswamy, Arvind, Skiera, Bernd
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Customer relations Customers Impact analysis Marketing Social networks Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!